The role of advertising through social networks to promote brand equity
Social networks are online gathering places for people who would like to share their interests and activities. In this context, advertising through social networks is one of the most important topics in the field of marketing and brand that has been considered only in few studies. This study examine...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Growing Science
2012-10-01
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| Series: | Management Science Letters |
| Assuntos: | |
| Acceso en liña: | http://www.growingscience.com/msl/Vol2/msl_2012_154.pdf |
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