Halal Cosmetics Adoption Among Young Muslim Consumers in Malaysia: Religiosity Concern
The global increase in Muslim populations and purchasing power has created a new demand for halal cosmetic product development.While the introduction of new product may facilitate companies in gaining competitive advantage, the failure rates of product innovation is also high. Owing to such in...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Árabe |
| Vydáno: |
Universiti Sultan Azlan Shah
2016-06-01
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| Edice: | Global Journal Al-Thaqafah |
| Témata: | |
| On-line přístup: | http://www.gjat.my/gjat062016/10220160601.pdf |
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