MANAGING THE HALAL INDUSTRY AND THE PURCHASE INTENTION OF INDONESIAN MUSLIMS: The Case of Wardah Cosmetics
The issue on halal currently becomes a global trend. As a matter of fact, it has also become the lifestyle of Muslims around the world including Indonesia, a country with the largest Muslim population. One interesting phenomenon in Indonesia in relation to the halal industry is Wardah Cosmetics. Thi...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Árabe |
| Publicat: |
UIN Sunan Ampel Surabaya
2019-06-01
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| Col·lecció: | Journal of Indonesian Islam |
| Matèries: | |
| Accés en línia: | https://jiis.uinsa.ac.id/index.php/JIIs/article/view/734 |
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