Purchase Intensity of Halal Cosmetics among Muslim Consumers: A Theory of Consumption Values Approach
Given the growing demand for halal cosmetics, understanding the drivers of purchasing behavior among Muslim consumers is essential. This study applies the Theory of Consumption Values (TCV) to examine the purchase intensity of halal cosmetics. The research was conducted among 194 Muslim consume...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Ar-Raniry State Islamic University of Aceh
2025-12-01
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| Colecção: | Share: Jurnal Ekonomi dan Keuangan Islam |
| Assuntos: | |
| Acesso em linha: | https://www.jurnal.ar-raniry.ac.id/index.php/Share/article/view/29197 |
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