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CLUSTERING OF E-WALLET USAGE BASED ON TRANSACTION PATTERNS USING K-MEANS

The use of e-wallets has grown rapidly along with the increasing demand for fast and conven-ient digital financial transactions. This development requires service providers to better under-stand user behavior through transaction pattern analysis. This study aims to cluster e-wallet users based on th...

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Sparad:
Huvudupphov: Ayu Hernita, Nouval Trezandy Lapatta, Sabaruddin Saputra, Muhammad Akbar
Materialtyp: Artigo
Språk:Inglês
Utgiven: LPPM Nusa Mandiri 2026-03-01
Serie:Pilar Nusa Mandiri
Ämnen:
clustering
e-wallet
k-means
transaction pattern
user segmentation
Länkar:https://ejournal.nusamandiri.ac.id/index.php/pilar/article/view/8292
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