The Importance of Frequent Flyer Programs: An In-depth Analysis
This paper discusses the important roles of frequent flyer programs (FFPs) in the airline industry with an emphasis on FFPs as a tool for airline business development, a customer relationship management (CRM) tool, and an airline tool of highest return of investment among CRM initiatives. An FFP is...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Instituto de Aeronáutica e Espaço (IAE)
2022-04-01
|
| シリーズ: | Journal of Aerospace Technology and Management |
| 主題: | |
| オンライン･アクセス: | https://www.scielo.br/j/jatm/a/G7RdJbxRj3rXcLMqbgpwrzv/?format=pdf&lang=en |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|