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The Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty in the Jakarta Local Coffee Shop

This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results rev...

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Hlavní autoři: Nabilla Putri Afyani, Freddy Gunawan, Suwandy Soesetyo, Faranita Mustikasari
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas Ciputra Surabaya 2023-10-01
Edice:Review of Management and Entrepreneurship
Témata:
Service Quality
Store Atmosphere
brand image
customer satisfaction
Customer Loyalty
On-line přístup:https://journal.uc.ac.id/index.php/rome/article/view/3716
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