The Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty in the Jakarta Local Coffee Shop

This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results rev...

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Detalhes bibliográficos

Principais autores:	Nabilla Putri Afyani, Freddy Gunawan, Suwandy Soesetyo, Faranita Mustikasari
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Ciputra Surabaya 2023-10-01
Colecção:	Review of Management and Entrepreneurship
Assuntos:	Service Quality Store Atmosphere brand image customer satisfaction Customer Loyalty
Acesso em linha:	https://journal.uc.ac.id/index.php/rome/article/view/3716
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