The Effect of Service Quality, Store Atmosphere, and Brand Image on Customer Loyalty in the Jakarta Local Coffee Shop

This study investigates the relationship between service quality, store atmosphere and brand image towards customer loyalty by considering customer satisfaction as a mediator. Data collection was carried out on 180 Jakarta residents who regularly visit local coffee shops in Jakarta. The results rev...

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Autors principals:	Nabilla Putri Afyani, Freddy Gunawan, Suwandy Soesetyo, Faranita Mustikasari
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Ciputra Surabaya 2023-10-01
Col·lecció:	Review of Management and Entrepreneurship
Matèries:	Service Quality Store Atmosphere brand image customer satisfaction Customer Loyalty
Accés en línia:	https://journal.uc.ac.id/index.php/rome/article/view/3716
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