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Factors affecting the intention to purchase halal cosmetics on Instagram: E-WOM and brand image

Purpose: This research is conducted to understand the effect of E-WOM and brand image on purchase intention of halal cosmetics which are sold online through Instagram. Methodology: This research is quantitative research. The data used in this research is primary data which is collected using a que...

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Principais autores: Muhammad Farid Wajdi, Hendy Mustiko Aji, Suwarsono Muhammad
פורמט: Artigo
שפה:Inglês
יצא לאור: P3EI-Center for Islamic Economics Studies and Development 2020-09-01
סדרה:Asian Journal of Islamic Management
נושאים:
Electronic Word of Mouth
brand image
purchase intention
גישה מקוונת:http://journal.uii.ac.id/AJIM/article/view/16217
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