Factors affecting the intention to purchase halal cosmetics on Instagram: E-WOM and brand image
Purpose: This research is conducted to understand the effect of E-WOM and brand image on purchase intention of halal cosmetics which are sold online through Instagram. Methodology: This research is quantitative research. The data used in this research is primary data which is collected using a que...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
P3EI-Center for Islamic Economics Studies and Development
2020-09-01
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| Rangatū: | Asian Journal of Islamic Management |
| Ngā marau: | |
| Urunga tuihono: | http://journal.uii.ac.id/AJIM/article/view/16217 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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