Brand resonance and brand salience in luxury cosmetic products with symbolic value as the mediating variable
Purpose — Intense competition compels every product to innovate. Luxury brands must employ various strategies to attract consumers, one of which is fostering strong customer relationships, measured by the extent of customers' connection to the brand. This study aims to conduct a more in-depth analy...
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-09-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/8338 |
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