Assessing the Brand Equity of Majid Brand in Comparison with Nike from the Perspective of Iranian Consumers
The importance of brand equity is due to its strategic role in gaining a competitive advantage in the market. The purpose of this study was to assess the brand equity of Majid in comparison with Nike from the perspective of Iranian consumers. The research method was survey in terms of data collectio...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Shahid Bahonar University of Kerman
2021-04-01
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| Serier: | Journal of New Studies in Sport Management |
| Fag: | |
| Online adgang: | https://jnssm.uk.ac.ir/article_2892_e858a9759845bc1212baa5c215af4d96.pdf |
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