Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market
Premium athletic footwear products provided by global apparel brands instead of cheap and generic products due to recent trends such as athleisure is becoming trend in Indonesia in the last decades. This occurring phenomenon creates new opportunities for multinational apparel brands to further explo...
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| Natura: | Artigo |
| Lingua: | Inglês |
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University of Brawijaya
2021-04-01
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| Serie: | APMBA (Asia Pacific Management and Business Application) |
| Soggetti: | |
| Accesso online: | https://apmba.ub.ac.id/index.php/apmba/article/view/418 |
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