The role of value co-creation in building trust and reputation in the digital banking era
This study investigates how customers co-create value in online banking. The aims of this study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second, this study investigates trust and reputation as the ou...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2024-12-01
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| coleção: | Cogent Business & Management |
| Assuntos: | |
| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2375405 |
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