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Assessment of the Banks’ Reputation in Romania - The Demand-Side Perspective

Reputation is a crucial concern in any market and industry, but even more in the banking sector. Credibility and trust are indispensable factors, as commercial banks operate on the basis of funds attracted from public. The consequences of the global financial crisis triggered in 2007 have strongly a...

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Hlavní autoři: CLAUDIA GABRIELA BAICU, IULIA MONICA OEHLER-ŞINCAI, OLIMPIA STATE
Médium: Artigo
Jazyk:Inglês
Vydáno: Nicolae Titulescu University 2021-12-01
Edice:Global Economic Observer
Témata:
On-line přístup:http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_010.pdf
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