The Impact of the Corporate Social Responsibility on Customer Satisfaction through the Awareness and Reputation of Brands and Trust in them

Introduction: The success of organizations depends on customer satisfaction. Customer satisfaction is one of the most important marketing structures, so examining the factors affecting customer satisfaction is a key concern for marketers, especially at a time when consumers think of seemingly differ...

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Principais autores:	Nasim Karimzadeh, Majid Esmaeilpour, Manizheh Bahrainizad
Formato:	Artigo
Idioma:	Persa
Publicado:	Yazd University 2021-08-01
Series:	کاوش‌های مدیریت بازرگانی
Assuntos:	trust in brand brand awareness customer satisfaction brand reputation corporate social responsibility
Acceso en liña:	http://bar.yazd.ac.ir/article_1590_4c471cc3b1cbbe9f77e5143091454528.pdf
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