The Influence of Green Customers and Content Marketing on Gen Z’s Repurchase Intention for Skintific on TikTok Shop
Indonesia's cosmetics sector experienced intense competition in 2025. Despite a remarkable turnover surge, Skintific faced a paradoxical competitiveness decline, signaling weakening retention. This study addresses the research gap concerning post-purchase loyalty among Gen Z by analyzing how Green...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fakultas Ekonomi dan Bisnis Islam
2026-07-01
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| Serie: | Mabsya |
| Soggetti: | |
| Accesso online: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/16283 |
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