CORPORATE REPUTATION INFLUENCES CONSUMER SATISFACTION AND LOYALTY: EVIDENCE FROM CELLULAR INDUSTRY OF PAKISTAN
Research suggests that it takes five times more expenses to attract new customer than to retain existing consumer. The growing concern of corporations in today’s competitive environment is to retain consumers. As a result, plenty of researches have been conducted to identify the approaches to satisf...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Nicolae Titulescu University Publishing House
2011-04-01
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| Col·lecció: | Challenges of the Knowledge Society |
| Matèries: | |
| Accés en línia: | http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_053.pdf |
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