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CORPORATE REPUTATION INFLUENCES CONSUMER SATISFACTION AND LOYALTY: EVIDENCE FROM CELLULAR INDUSTRY OF PAKISTAN

Research suggests that it takes five times more expenses to attract new customer than to retain existing consumer. The growing concern of corporations in today’s competitive environment is to retain consumers. As a result, plenty of researches have been conducted to identify the approaches to satisf...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser: IMRAN ALI
Format: Artigo
Sprache:Inglês
Veröffentlicht: Nicolae Titulescu University Publishing House 2011-04-01
Schriftenreihe:Challenges of the Knowledge Society
Schlagworte:
Corporate reputation
consumer satisfaction
consumer loyalty
cellular industry
Pakistan
Online-Zugang:http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_053.pdf
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