The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers’ purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers’ preferences and cluster analysis was u...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Ismail Tamer Toklu, Hilal Ozturk Kucuk, Arzu Tuygun Toklu
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	AOSIS 2020-11-01
Цуврал:	South African Journal of Business Management
Нөхцлүүд:	consumer preference extrinsic cue brand certification production method purchase intention segmentation cluster analysis conjoint analysis.
Онлайн хандалт:	https://sajbm.org/index.php/sajbm/article/view/1986
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!