Consumers’ Perceived Value of Pork Meat: A Segmentation on Intrinsic and Extrinsic Cues

This study aimed to determine the intrinsic and extrinsic product cues affecting consumers’ perceived value of pork meat. A segmentation study of seventeen intrinsic (<i>n</i> = 103) and twenty-six extrinsic cues (<i>n</i> = 114) on a South African sample was implemented. Cluster analyses provided t...

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Autors principals:	Diewald Jordaan, Annchen Mielmann, Carike Brits
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-06-01
Col·lecció:	Foods
Matèries:	perceived value pork meat intrinsic cues extrinsic cues segmentation
Accés en línia:	https://www.mdpi.com/2304-8158/14/13/2324
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