Consumers’ Perceived Value of Pork Meat: A Segmentation on Intrinsic and Extrinsic Cues
This study aimed to determine the intrinsic and extrinsic product cues affecting consumers’ perceived value of pork meat. A segmentation study of seventeen intrinsic (<i>n</i> = 103) and twenty-six extrinsic cues (<i>n</i> = 114) on a South African sample was implemented. Cluster analyses provided t...
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| Glavni autori: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
MDPI AG
2025-06-01
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| Serija: | Foods |
| Teme: | |
| Online pristup: | https://www.mdpi.com/2304-8158/14/13/2324 |
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