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Does Corporate Social Responsibility Influence Customer Loyalty? Insights from the Hotel Industry [version 1; peer review: 2 approved, 1 approved with reservations]

Background This study investigates the relationship between customers’ perceptions of corporate social responsibility (CSR), hotel reputation, and customer loyalty within the hospitality sector. This study explored how customers’ evaluations of corporate social responsibility (CSR) initiatives influ...

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Principais autores: Ajit Kumar Singh, Ajay Kumar Poddar, Amit Kumar Dashora, Anita Kumari Singh, Shobhna Poddar, Mohit Dahiya, Saurabh Bharti, Sandeep Paatlan
Format: Artigo
Sprog:Inglês
Udgivet: F1000 Research Ltd 2025-09-01
Serier:F1000Research
Fag:
hotel reputation
customer satisfaction
corporate social responsibility
customer loyalty
eng
Online adgang:https://f1000research.com/articles/14-962/v1
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