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Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

The COVID-19 pandemic has had a significant influence on decreasing hotel consumption levels. To survive and compete in the market, hotels must be able to maintain their brand power and performance. This study aims to determine the relationship between customer experience, customer satisfaction, and...

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Principais autores: Evo Sampetua Hariandja, Fellicia Vincent
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2022-08-01
Serier:Innovative Marketing
Fag:
brand
customer
hotel
loyalty
performance
satisfaction
Online adgang:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16833/IM_2022_03_Hariandja.pdf
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