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Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

The COVID-19 pandemic has had a significant influence on decreasing hotel consumption levels. To survive and compete in the market, hotels must be able to maintain their brand power and performance. This study aims to determine the relationship between customer experience, customer satisfaction, and...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Evo Sampetua Hariandja, Fellicia Vincent
التنسيق: Artigo
اللغة:Inglês
منشور في: LLC "CPC "Business Perspectives" 2022-08-01
سلاسل:Innovative Marketing
الموضوعات:
الوصول للمادة أونلاين:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16833/IM_2022_03_Hariandja.pdf
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