Brand DNA's Relationship with Customer Loyalty in the Fast Fashion Market in Egypt
The intensity of competition has made it difficult to maintain the loyalty of current customers to business organizations; thus, brands must pri-oritize developing lasting relationships with customers. Therefore, this study aims to explore the relationship between brand DNA and customer loyalty to a...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Árabe |
| Udgivet: |
Damietta University, Faculty of Commerce
2025-01-01
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| Serier: | المجلة العلمية للدراسات والبحوث المالية والتجارية |
| Fag: | |
| Online adgang: | https://cfdj.journals.ekb.eg/article_400301_338fa76b0f5fe0f2750ddda0c144784b.pdf |
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