Brand DNA's Relationship with Customer Loyalty in the Fast Fashion Market in Egypt

The intensity of competition has made it difficult to maintain the loyalty of current customers to business organizations; thus, brands must pri-oritize developing lasting relationships with customers. Therefore, this study aims to explore the relationship between brand DNA and customer loyalty to a...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Lobna Gamal Hussein Mogahed Mogahed
Μορφή:	Artigo
Γλώσσα:	Árabe
Έκδοση:	Damietta University, Faculty of Commerce 2025-01-01
Σειρά:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Θέματα:	Keywords: Brand DNA Customer loyalty Fast fashion Egypt
Διαθέσιμο Online:	https://cfdj.journals.ekb.eg/article_400301_338fa76b0f5fe0f2750ddda0c144784b.pdf
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