Loyalty Schemes in Retailing

To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...

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Detalhes bibliográficos
Publicado no:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Autor principal: Hoffmann, Nicolas
Formato: Livro
Idioma:Inglês
Publicado em: Peter Lang International Academic Publishing Group 2013-11-27
Assuntos:
bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas::KJMV5 Production & quality control management
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas::KJMV7 Sales & marketing management
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas::KJMV9 Distribution & warehousing management
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJR Corporate governance
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSM Market research
alone
Comparison
Hoffmann
Kundenbindungsprogramme
Loyalty
loyalty Schemes
Multi
Multi-Partner-Program
partner
Programs
Retailing
Schemes
Stand
Stand-alone-Program
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/26443
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