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Customer relationship management concept, strategy, and tools /

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Kumar, V., Reinartz, Werner.
Fformat: Livro
Iaith:Inglês
Cyhoeddwyd: Springer, c201
Pynciau:
Mynediad Ar-lein:https://minerva.ufrj.br/F/?func=direct&doc_number=000912947&local_base=UFR01
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!