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Customer relationship management concept, strategy, and tools /
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...
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| Main Authors: | , |
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| Formato: | Livro |
| Idioma: | Inglês |
| Publicado em: |
Springer,
c201
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| Assuntos: | |
| Acesso em linha: | https://minerva.ufrj.br/F/?func=direct&doc_number=000912947&local_base=UFR01 |
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