Features of the Development Strategy Customer Relationship Management

Purpose: in the current economic situation one of the main conditions of competitiveness of the company is its customer focus. In this regard, the most promising strategy for strengthening the stability of the organization is the management of customer relationships.The presented article explores th...

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Библиографические подробности
Главный автор: I. M. Gurova
Формат: Artigo
Язык:Russo
Опубликовано: Nauka 2017-07-01
Серии:Modernizaciâ, Innovaciâ, Razvitie
Предметы:
customer relationship management
strategic management
competitive strategy
customer focus
customer base
entrepreneur structures
Online-ссылка:https://www.mir-nayka.com/jour/article/view/742
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