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Marketing Strategies of Museums in Quebec and Northeastern United States

Museums have never had it so good. New ones are being built all over the place, and existing ones are expanding; fund-raising campaigns have never been so successful, and visitor numbers have never been higher. Last year, for the first time ever, American museums attracted more than a billion visito...

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Bibliografiska uppgifter
Huvudupphov: Héroux, Lise, Csipak, James
Materialtyp: Artigo
Språk:Inglês
Utgiven: Université du Québec à Montréal 2008
Länkar:https://hdl.handle.net/20.500.13089/lb8p
https://journals.openedition.org/teoros/79
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