Marketing Strategies of Gift and Souvenir Shops in Canada and the United States
The souvenir is an integral part of the travel experience and most tourists return home with souvenirs to preserve and commemorate such experiences. However, souvenirs and souvenir retailing is for the most part an untapped field of research. This research investigates the marketing strategies imple...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Université du Québec à Montréal
2014
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| Assuntos: | |
| Acceso en liña: | https://hdl.handle.net/20.500.13089/lbii https://journals.openedition.org/teoros/2653 |
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