Classical Rhetoric and Storytelling in Advertising Praxis
Based on the observation that storytelling has acquired a new centrality in the advertising strategies, which success can be explained by the growing importance on the brand communication in prejudice of the product’s unidirectional advertisement (Baynast & Lendrevie, 2014; Baynast et al., 2018; Kot...
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Centro de estudos de comunicação e sociedade
2021
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| Sarrera elektronikoa: | https://hdl.handle.net/20.500.13089/eyqg https://journals.openedition.org/cs/6224 |
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