Classical Rhetoric and Storytelling in Advertising Praxis
Based on the observation that storytelling has acquired a new centrality in the advertising strategies, which success can be explained by the growing importance on the brand communication in prejudice of the product’s unidirectional advertisement (Baynast & Lendrevie, 2014; Baynast et al., 2018; Kot...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Centro de estudos de comunicação e sociedade
2021
|
| Matèries: | |
| Accés en línia: | https://hdl.handle.net/20.500.13089/eyqg https://journals.openedition.org/cs/6224 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|