Classical Rhetoric and Storytelling in Advertising Praxis
Based on the observation that storytelling has acquired a new centrality in the advertising strategies, which success can be explained by the growing importance on the brand communication in prejudice of the product’s unidirectional advertisement (Baynast & Lendrevie, 2014; Baynast et al., 2018; Kot...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Centro de estudos de comunicação e sociedade
2021
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| Ngā marau: | |
| Urunga tuihono: | https://hdl.handle.net/20.500.13089/eyqg https://journals.openedition.org/cs/6224 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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