Optimal economic result and risk of parallel development of concept options in dynamic markets
New product development is an essential competence to organizations. Launching success products requires elaborate and precise knowledge about the technological platforms, like the most important market needs and characteristics, and the project team have to employ information systems to support the...
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| Vydáno v: | RAI - Revista de Administração e Inovação |
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| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidade de São Paulo
2016
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=97347030005 |
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