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Optimal economic result and risk of parallel development of concept options in dynamic markets

New product development is an essential competence to organizations. Launching success products requires elaborate and precise knowledge about the technological platforms, like the most important market needs and characteristics, and the project team have to employ information systems to support the...

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Bibliographische Detailangaben
Veröffentlicht in:RAI - Revista de Administração e Inovação
Hauptverfasser: Alceu Salles Camargo Júnior, Abraham Sin Oih Yu
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universidade de São Paulo 2016
Schlagworte:
Online Zugang:https://www.redalyc.org/articulo.oa?id=97347030005
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