Comparison Shopping Agents and Online Price Dispersion: A Search Cost based Explanation
Search costs and consumer heterogeneity are two important explanations for the price dispersion in the brick and mortar (B&M) markets. Comparison shopping agents (CSAs) provide a single click decision support for consumers' purchasing related decision problems and reduce their search costs by provid...
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| Pubblicato in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autore principale: | |
| Natura: | Artigo |
| Lingua: | Inglês |
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Universidad de Talca
2012
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| Accesso online: | https://www.redalyc.org/articulo.oa?id=96524450006 |
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