Shopping online or not? cognition and personality matters
E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to convert Internet users who are reluctant to buy things online to real online shoppers. To enlarge online customer base, it is necessary for researchers and practitioners to unde...
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| Pubblicato in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Talca
2006
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=96510307 |
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