Millennial Consumer Preferences in Social Commerce Web Design
Purpose: Considering the context in which social commerce has changed the way consumers search for information and share experiences, the objective of this study is to understand how three factors of web design (usability, functionality, and sociability) influence consumers’ cognitive and affective...
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| Publicado en: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Fundação Escola de Comércio Álvares Penteado
2020
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=94768352007 https://www.redalyc.org/journal/947/94768352007/ https://www.redalyc.org/journal/947/94768352007/html/ https://www.redalyc.org/journal/947/94768352007/94768352007.epub https://www.redalyc.org/journal/947/94768352007/movil |
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