Relationship Marketing results: proposition of a cognitive mapping model
o bjetivo – This research sought to develop a cognitive model that expresses how marketing professionals understand the relationship between the constructs that define relationship marketing (RM). It also tried to understand, using the obtained model, how objectives in this field are achieved....
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| Udgivet i: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Fundação Escola de Comércio Álvares Penteado
2015
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=94743230004 |
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