Relationship Marketing results: proposition of a cognitive mapping model
o bjetivo – This research sought to develop a cognitive model that expresses how marketing professionals understand the relationship between the constructs that define relationship marketing (RM). It also tried to understand, using the obtained model, how objectives in this field are achieved....
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| Pubblicato in: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Escola de Comércio Álvares Penteado
2015
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=94743230004 |
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