Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context
This study aims to evaluate the extent to which two scales of consumer involvement with products converge: PII (Personal Involvement Inventory), by Zaichkowsky (1994), and NIP (New Involvement Profile), by Jain and Srinivasan (1990). The literature review encompasses the main studies on measuring th...
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| Veröffentlicht in: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Fundação Escola de Comércio Álvares Penteado
2014
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=94730685005 |
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