Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context
This study aims to evaluate the extent to which two scales of consumer involvement with products converge: PII (Personal Involvement Inventory), by Zaichkowsky (1994), and NIP (New Involvement Profile), by Jain and Srinivasan (1990). The literature review encompasses the main studies on measuring th...
Salvato in:
| Pubblicato in: | Revista Brasileira de Gestão de Negócios - RBGN |
|---|---|
| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Escola de Comércio Álvares Penteado
2014
|
| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=94730685005 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|