Service Retail Results Assessment from the Consumer's Point of View
This study aims at assessing the connection between financial results and non-financial assessments from the consumer’s point of view, considering Brazil’s mobile phone context. According to consumer relationship theory, higher profits are to be expected from satisfied customers, from those who tend...
Gardado en:
| Publicado en: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Fundação Escola de Comércio Álvares Penteado
2013
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=94726323003 |
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