Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky?

The tourism product buying process, such as hotel services, is surrounded by risks. This occurs largely due to the intrinsic characteristics of the industry itself, particularly concerning the lack of physical evidence of the product offered. Thus, this study investigates the extent to which the acq...

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Bibliographic Details
Published in:PASOS. Revista de Turismo y Patrimonio Cultural
Main Authors: Anderson Souza, André Silva, Maria de Lourdes Barbosa
Format: Artigo
Language:Inglês
Published: Universidad de La Laguna 2016
Subjects:
Estudios de Turismo
Tourism
Perceived Risk
Hotel Services
Consumer Profiles
Online Consumer Behavior
Online Access:https://www.redalyc.org/articulo.oa?id=88147717014
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