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Understanding consumers’ reluctance to purchase hotel services online: what makes it so risky?
The tourism product buying process, such as hotel services, is surrounded by risks. This occurs largely due to the intrinsic characteristics of the industry itself, particularly concerning the lack of physical evidence of the product offered. Thus, this study investigates the extent to which the acq...
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| Publicado no: | PASOS. Revista de Turismo y Patrimonio Cultural |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de La Laguna
2016
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=88147717014 |
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