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“Unothering” Wales. Domestication as a tourist marketing strategy

Tourists in Wales are overwhelmingly British and its national tourist organisation, WalesTourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attentionto those promotional materials designed to target the domestic British readership. Such awardwinning...

Ausführliche Beschreibung

Gespeichert in:
Bibliografische Detailangaben
Veröffentlicht in:PASOS. Revista de Turismo y Patrimonio Cultural
1. Verfasser: José Igor Prieto Arranz
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universidad de La Laguna 2004
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Online-Zugang:https://www.redalyc.org/articulo.oa?id=88120206
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